Boost Sales Productivity and Lead Generation with Oracle Cloud Adapters for Sales Cloud and Eloqua by Rajesh Kalra

 

clip_image002With the mission to drive sales results, and sell anywhere and anytime, many organizations are adopting Oracle Sales Cloud, a key component of Oracle Customer Experience Solution.  The deal velocity increases along with the productivity of the sales teams with modern selling tools using Oracle Sales Cloud.

For customers to confidently and conveniently convert more pipelines into error free quotes, and progress them into orders in the back office, as well as to collaborate more with other applications in the Customer Experience stack via rich set of integrations, Oracle Cloud Adapter for Oracle Sales Cloud is being introduced.

Oracle Eloqua, Oracle’s leading Cross-Channel Marketing Solution, enables marketers to plan and execute automated marketing campaigns.  Integration between Oracle Eloqua Marketing Cloud and any SaaS or on-premise CRM application is enabled by the new Oracle Cloud Adapter for Oracle Eloqua Cloud Service, driving faster progression of marketing leads to sales opportunities, and unified customer data management.

These all new cloud adapters for SaaS applications – Oracle Sales Cloud Adapter and Oracle Eloqua Cloud Adapter provide rich and intuitive design time capabilities as well as run time efficiency.   Oracle is extending its Cloud to on-premise integration solution portfolio by releasing these cloud adapters on its premier integration platform Oracle SOA Suite 12c.

The Sales organizations will also benefit from their investment in the Oracle Sales Cloud application in various other integrated business processes by leveraging the Oracle Sales Cloud Adapter, such as:

  • Closed Loop Analysis for Marketing campaigns:  The integrated marketing with Eloqua for progression of leads can be extended to analysis of marketing campaigns and responses.
  • Sales and Service co-ordination:  The customer information can shared across with service teams, as well as visibility to the service requests can be provided to the sales teams for better account management.
  • Lead to Order:  The leads/opportunities can be progressed to orders in the back office order management systems (viz. E-Business Suite, SAP).

You can access the datasheets, documentation, and more information on this website.

SOA & BPM Partner Community

For regular information on Oracle SOA Suite become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center.

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About Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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