Don’t Let a Good Idea Get Away by Brandon Dean

image Once upon a time, no one really cared how if their house smelled like lavender after they cleaned it.
Thanks to the scientists behind Febreze and an innovative marketing campaign, now our cars and garbage bags smell like lavender too. Innovation changes everything—down to the very way we live. A wealth of it brings companies to the top. A lack of it drags companies to the bottom.
We’ve all experienced those moments when an idea springs to life that could change something for the better. What usually follows that moment though, is the realization that there are very real obstacles that stand in the way of turning that great idea into reality.
Business innovation, whether product- or process-based, starts as an idea. Imagine what could your business do with more support in place for collective creativity? Today’s leading companies recognize that they can’t just take a piece-meal approach to Business Process Management (BPM) and innovation. They need to develop enduring BPM strategies that support ongoing innovation.
Using a high-quality BPM solution is one of the most effective ways to turn those innovative ideas into reality. BPM technology helps businesses stay relevant by quickly and efficiently implementing good ideas when they happen. Read our recent newsletter article, BPM: The North Star of Business Innovation Today, to learn more.
Head over to Oracle’s website to watch a couple short videos. A Queensland University of Technology BPM expert discusses the promise of new technologies in Future Innovation Promising with BPM/Mobile/Social/Cloud. See how Boeing’s Global Services & Support division was able to transform supply chain processes and achieve a 38 percent reduction in proposal and development costs with Oracle BPM Suite 11g.

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Unknown's avatarAbout Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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