Wrap-up SOA & Cloud Symposium by Thomas Erl 2011 in Brasilia

Thanks for a superb SOA & Cloud Symposium 2011 by Thomas Erl in Brasilia, Basil. This first South American edition was worth to travel the long trip from Europe. Very interesting presentations and discussions mixed with the very friendly and open Brazilian attendees and of course the delicious food. IMG_1679

Thomas Erl and Ann Thomas Manes and many additional authors, launched the SOA Governance book, the latest  book in the SOA series. Within the SOA manifesto panel Ann Thomas Manes highlighted the importance of governance for SOA projects. Governance should include a. what is in for myself b. make it easy c. leadership model d. share values. For more information about the SOA Governance book listen to the podcast series:

The Importance of Strong Governance for SOA Projects Listen 

The Launch of “SOA Governance: Governing Shared Services On-Premise and in the Cloud” Listen

The Secret to SOA Governance: Getting the Right People to do the Right Things at the Right Time Listen

Understanding SOA Governance Listen

 

Keynotes included:

Thomas Erl: The Cloud is the Service

Anne Thomas Manes: SOA 2011 – SOA is a prerequisite for: cloud, mobile, social and BPM

Simone Brunozzi: The Real Value of Cloud Computing and how cloud computing has a disruptive impact

Dennis Wisnosky: Realizing Efficiency & Interoperability: SOA & Semantic Technology in the Business Mission Area (BMA), U.S. Department of Defense

Manas Deb: SOA and BPM as Business Strategy and the importance of Capability management for SOA projects

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Presentations included:

· Clemens Utschig-Utschig, Boehringer Ingelheim Pharma GmbH & CoKG: Enterprise Architecture, Beyond the Specification and Towards Service-Orientation

· Matthias Ziegler & Thomas M. Michelbach Accenure: Is Cloud Computing for You? Assessing the Value of Cloud Computing for your Organization

· Mehran Sarkarati, European Space Agency and Thomas M. Michelbach, Accenture: A Service and Data Model for SOA-based systems – Theory and Practice

· Anne Thomas Manes, Gartner: Service Models: Making Sure Services Deliver Value

· Paulo Mota, Oracle: How BPM can improve SOA benefits

· Jürgen Kress, Oracle: RYLC an SOA Cloud Example and the Role of SOA in Next Generation Clouds Swarm Computing

All presentations will be posted at the SOA & Cloud Symposium website in a few weeks. Additional panel session videos will be available.

During the panel “Measuring the Business Value of Service-Orientation” Paul Brown, Jean-Paul De Baets, Filippos Santas, Jürgen Kress, had a great discussion how SOA architecture impacts business. SOA project have to prove the business value. Business value patterns could be process automation, process visibility and process agility. The Case for Total Architecture presentation from Paul Brown is a great abstract to show the value of architecture.

For details and comments about the SOA & Cloud Symposium check out Twitter #soa2011:

image SOA&Cloud Symposium

@soacloud http://www.cloudsymposium.com

The Official Twitter for the 4th International SOA Symposium and the 3rd International Cloud Symposium.

http://www.soasymposium.com

image Anne Thomas Manes

@atmanes Rhode Island

IT industry analyst

http://apsblog.burtongroup.com

image SOA Community

@soacommunity

Hey there! SOA Community is using Twitter. Join us to network and exchange with the community! What’s happening? Start sharing your tweets.

https://soacommunity.wordpress.com/

Special Thanks to Ricardo Puttini our local host, his whole team and program committee for the excellent organization and event! We would love to come back!

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If you like to attend or to present at the next SOA & Cloud Symposium please see our SOA Call for papers wiki. For details please become a member in the SOA Partner Community for registration please visit  www.oracle.com/goto/emea/soa (OPN account required)

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4th International SOA Symposium + 3rd International Cloud Symposium by Thomas Erl – call for presentations

At the last SOA & Cloud Symposium by Thomas Erl the SOA Partner Community had a great present. The next conference takes place April 2011 in Brazil, make sure you submit your papers.

The International SOA and Cloud Symposium brings together lessons learned and emerging topics from SOA and Cloud projects, practitioners and experts. The two-day conference agenda will be organized into the following primary tracks:

  • SOA Architecture & Design
  • SOA & BPM
  • Real World SOA Case Studies
  • SOA & Cloud Security
  • Real World Cloud Computing Case Studies
  • REST & Service-Orientation
  • BPM, BPMN & Service-Orientation
  • Business of SOA
  • SOA & Cloud: Infrastructure & Architecture
  • Business of Cloud Computing
Presentation Submissions

The SOA and Cloud Symposium 2010 program committees invite submissions on all topics related to SOA and Cloud, including but not limited to those listed in the preceding track descriptions. While contributions from consultants and vendors are appreciated, product demonstrations or vendor showcases will not be accepted. All contributions must be accompanied with a biography that describes the SOA or Cloud Computing related experience of the presenter(s).
Presentation proposals should be submitted by filling out the speaker form and sending the completed form to info@soasymposium.com. All submissions must be received no later than January 31, 2010. To download the speaker form, please click here.

Specially we are looking for Oracle SOA Suite and BPM Suite Case Studies! For additional call for papers please visit our SOA Community Wiki.

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For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required)

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SOA & E2.0 Partner Community Forum XIII registration is open

INVITATION TO THE ORACLE SOA AND E2.0 PARTNER COMMUNITY FORUMshaffer

Do you want to learn about how to sell the value of Fusion Middleware by combining
SOA and E2.0 Solutions?
We would like to invite you to become updated and trained at our SOA and E2.0 Partner Community Forum March on 15th and 16th 2011 in Utrecht, The Netherlands. Keynote: Andrew Sutherland and Andrew Gilboy

The Oracle SOA and E2.0 Partner Community Forum is a wonderful opportunity to:

  • learn how to sell the value of Fusion Middleware bij combining SOA and E2.0 solutions
  • meet with Oracle SOA and E2.0 Product management
  • exchange knowledge
  • learn from successful SOA, BPM, WebCenter and UCM implementations
  • understand Oracle’s Fusion Applications Strategy
  • network within the Oracle SOA Partner Community and the Oracle E2.0 Partner Community

During this highly informative event you can learn about partner success stories, participate in an array of break out sessions, exchange information with other partners and enjoy a vibrant panel discussion.
Additionally to the SOA and E2.0 Partner Community Forum, you can participate in technical hands on workshops on March 17th and 18th. The goal of these workshops is to prepare you for customer implementations.
Places are limited, so don’t delay and register now by clicking here. Registration takes a few minutes and is free of charge, except in case of cancellation or no show (cancellation fee € 150).
For more information, please visit our website.

Best regards Jürgen Kress & Hans Blaas
SOA & E2.0 Partner Adoption EMEA

Agenda March 15th 2011

Welcome & Introduction
Keynote Oracle Middleware Strategy and information on Application Grid and Exalogic
Andrew Sutherland, SVP Middleware Sales EMEA, Oracle

Keynote Managing Online Customer, Partner and Employee Engagement with Oracle E2.0 Solutions
Andrew Gilboy, VP E2.0 Sales EMEA, Oracle

Partner SOA/BPM Reference Case

Partner WebCenter/UCM Reference Case

SOA Suite PS3
David Shaffer, VP Product Management, Oracle

Why Specialization is important for Partners
Nick Kritikos, Hans Blaas & Jürgen Kress, Alliances & Channels, Oracle

Agenda March 16th 2011

Welcome & Introduction Day II
Breakout round 1
SOA Suite 11g PS3 & OSB
– Importance of ADF & JDeveloper
– SOA Security IDM
– WebCenter PS3, Whats new
– E2.0 Sales Plays

Breakout round 2
WebCenter PS3, Whats new
– Application Management Enterprise manager and Amberpoint
– ADF/WebCenter 11g integration with BPM Suite 11g
– Importance of ADF & JDeveloper
– JCAPS & OC4J migration opportunities for service business

Breakout round 3
BPM 11g: Whats new
– Universal Content management 11g
– SOA Security Management
– E2.0 Surrounding Products: ATG, Documaker, Primavera
– Middleware Industry Value Propositions & Sales Play

Fusion Application

SOA & E2.0 Summary & Closing

For registration and additional information, please visit our website.


News and Announcements

For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required)

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Happy holiday! Thanks for making the SOA Partner Community a superb success in 2010!

2010 highlights to remember:

For 2011 please make sure you:

We wish you all a happy holiday and a great start in 2011!
Jürgen Kress

SEASON'S GREETINGS AND HAPPY HOLIDAYS

For more information on SOA Specialization and the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required)

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Cloud Computing Partner Survey

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Oracle offers a wide portfolio to build cloud solutions from hardware to software: virtualization, databases, middleware and applications. Oracle strategy is to build complete solutions and not to focus on the service market – Larry “We’re not eyeing services buys – Oracle’s products are highly differentiated. Oracle is reselling through services companies.”

You as a partner of Oracle can offer your core competence services like hosting or integration business, therefore our cloud strategy is a partner strategy. In a first step we would like to ask you to complete the Oracle cloud partner survey. In the next step we will organize a conference call to discuss details and a planed tour to the Oracle headquarters in the US.

If you want to learn more about Oracle cloud solutions please visit www.oracle.com/cloud
We are looking forward to accelerate our cloud partnerships!

For more information on the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required)

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Wrap-up SOA & Cloud Symposium by Thomas Erl 2010 in Berlin

imageThanks for a superb SOA & Cloud Symposium 2010 in Berlin, Germany. We made Berlin the capital of SOA and Cloud computing! During the two day conference our customers and partners had the opportunity to attend many excellent presentations and use cases based on Oracle Middleware solutions. In the panel discussion the community exchanged ideas like how you can measure the business value of SOA , the use of  SOA design patterns or Correlating BPM, Workflow and SOA. eproseed logoNetworking with key stakeholder and keynote presentations like Thomas Erl, Ann Thomas Manes, Dirk Krafzik or Clemens Utschig-Utschig was marvelous. Special thanks to the committee members to select the very interesting mixture of technical, business, SOA, Cloud and BPM tracks.

Jointly with our Oracle SOA Specialized Partners Fujitsu, Opitz  Consulting and eProseed we presented imageat the Oracle booth the latest Oracle middleware solutions. It is key for us that we show our joint customers the value of SOA & Application Grid Specialization and that our partners become recognized.

Special thanks to the Oracle HQ Team Mohamad Afshar and Manas Deb to travel to Europe and speak in Berlin. Make sure you visit the website http://soasymposium.com all presentations and videos will be published there in the next days!

“Fujitsu has a large Oracle Practice which has traditionally been applications focused but more and more the technology is taking the lead. When Oracle announced their specialization program for Partners, SOA was our priority and we are very proud of being the first partner globally to achieve this specialization. Jürgen invited us to join his Oracle stand at this symposium and it was great to be able learn first hand what organizations are doing with SOA, their pain points and their aspirations around the Cloud. This will help Fujitsu ensure our service offerings meet those needs.”

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Debra Lilley C Dir, CITP, C Eng

Principal Consultant & Fusion Champion

Oracle Applications Practice

Read more about my work on my Fujitsu page

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Tuesday October 5th and Wednesday October 6th, the third edition of the SOA & Cloud symposium took place in Berlin. The location was really nice: at Alexander Platz, close to the train station and with plenty of hotels in the vicinity of the conference center.

I presented the case study Service Orientation in the Dutch Government. But I also attended many interesting sessions and talked to interesting people.

Lonneke Dikmans

Read more at the approach page

Peter Paul van de BeekWhat I really like about the SOA Symposium is its focus on content. It is one the events where I’m able to both broaden my horizon, and deepen my knowledge.

At the first day of the conference I presented “Using a Service Bus to connect the Supply Chain” (description , sheets ). The case is on the implementation of Oracle ESB at a wholesaler in the Netherlands. And of course there was enough time to meet people and discuss the practices and intricacies in integration and SOA projects.

Peter Paul van de Beek

Whitehorses – http://blogs.whitehorses.nl/

Blog http://www.deltalounge.net/wpress

imageThe purpose of testing in general is to assess applications quality. Many approaches existing for traditional software systems can be adapted or even reused for service-oriented systems. Service-oriented testing has many similarities with component-based testing.

But testing a SOA based solution is at least as important if not even more important than testing traditional software systems. SOA systems are often the backbone of an enterprise; they are used by many users so a failure will have a huge impact and visibility. Therefore you want to make sure that the different artifacts your SOA consists of are all tested and work correctly.

Guido Schmutz

imageSpecial thanks to Thomas Erl to be part of his SOA & Cloud Symposium podcast series!

In my presentation I highlighted the need of an SOA architecture as the base for cloud computing.

Todays Clouds: e either use public clouds for example Amazon EC2 for example for training or development purposes. This environments are only used for a limited time frame. The second cloud model are private clouds by cooperation in their own datacenters to increate the utilization of their servers across multiple applications.

Next generation of Clouds: Today we use either private or public clouds for certain use cases. To enable a wider adoption of business solutions, hybrid clouds will be the future model. Key will be integration as well on the data level, the service level and the process level. Processes might start in a private cloud continue in a public cloud and will be completed in a private cloud.

Role of SOA: SOA Integration: Integration on all levels will be key, to integrate data, services and processes between legacy systems, private cloud systems and public cloud systems to hybrid systems.

BPMN process change: Processes based on BPMN 2.0 across hybrid clouds can be adopted by the business owner to respond on flexible business requirements.

Swarm computing – future cloud solutions: Today cloud is limited to a small number of use cases e.g. test system or training systems. For a wider business adoption more intelligent systems are required. Meta data and ontology’s will be the enabler for intelligent systems which interconnect with each other

View more presentations from juergenkress.

Thanks for the whole team to make the conference such an success! Jürgen Kress

For more information on SOA & Application Grid Specialization become a member in the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required)

soa symposium 2010 booth oracle

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Oracle Exalogic Elastic Cloud Launch Webcast – October 12th 2010

Launch Webcast: Oracle Exalogic Elastic Cloud: Revolutionizing the Datacenter
Oracle Exalogic Elastic Cloud:
World’s Best Foundation for Cloud Computing

Oracle Exalogic Elastic Cloud—new from Oracle—revolutionizes the way enterprises organize their datacenters. Exalogic is a combination of hardware and software engineered for extreme performance, reliability, and scalability, enabling customers to consolidate tens, hundreds, or even thousands of applications onto a single consistent elastic cloud foundation.

Join Hasan Rizvi, Senior Vice President, Oracle Fusion Middleware and Java Products, in this live Webcast for a complete overview of this new product from Oracle. You’ll hear what Exalogic is and how it works—and how you can bring these extreme benefits to your datacenter, including:

  • Hardware and software engineered to work together—Gain maximum performance and reliability with minimum setup and operational costs
  • Fastest Java performance—Accelerate Web applications by as much as 12 times
  • Mission-critical elastic cloud deployment—Ensure fault tolerance, scalability, security, and easy maintenance

Register now for this launch Webcast.

Register Now
Watch the live Webcast,
Oracle Exalogic Elastic Cloud: Revolutionizing the Datacenter

Tues. October 12, 2010
10 a.m. PT/1 p.m. ET
Presented by:
Hasan Rizvi
Senior Vice President, Oracle Fusion Middleware and Java Products

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Oracle presentations @ SOA & Cloud Symposium 2010

Together with our Oracle SOA Community Partners we will have great presence at the SOA & Cloud Symposium 2010. The 3rd International SOA Symposium and the 2nd International Cloud Symposium continue to be the largest and most comprehensive SOA and Cloud Computing events of the year. This year’s edition will be held at the Berlin Congress Center in Berlin, Germany on October 5th to 6th, 2010. It is dedicated to showcasing the world’s leading SOA and Cloud Computing experts.

Like to attend? Make sure that you do use the special Oracle 10% discount code “SOA10-ORADCT-10 » with your registration at http://www.soasymposium.com – Speakers from our partner & friends & Oracle  include:

    Mohamad Afshar 

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    Mohamad Afshar, PhD, is VP of Product Management for Oracle Fusion Middleware. He has core product management responsibilities for Oracle’s middleware portfolio and is a part of the team that is driving Oracle’s vision and strategy for convergence of infrastructure, next generation business automation, and event driven architecture. He has particular expertise in Services-Oriented Architectures and works closely with customers and partners who are driving enterprise-wide SOA initiatives. He holds a PhD in Parallel Database Systems from Cambridge University, UK.

    Mohamad recently joined the author team for the book “SOA Governance” which is scheduled for release in 2009.  Click Here to View Speaker Profile

    Manas Deb

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    Dr. Manas Deb is a Senior Director in the Fusion Middleware/SOA+BPM+Governance Suites Group at Oracle HQ. He currently leads strategic engagement initiatives for Oracle’s service-oriented integration and BPM solutions worldwide. He is also responsible for Oracle’s SOA Methodology initiatives. Manas has worked in the software industry for over 20 years, most of which was spent in software product management/marketing and on architecting and leading a wide variety of enterprise-level application development and business integrations projects in a wide variety of industries. Manas attended post-graduate studies at University of Texas at Austin. He has a PhD in Computer Science and Applied Mathematics, as well as an MBA.  Click Here to View Speaker Profile

    Lonneke Dikmans

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    Lonneke Dikmans is Managing Partner at Approach. She is responsible for the SOA BPM practice and works as an architect at customer sites. Lonneke has hands-on experience with web services, service oriented architecture, and traditional J2EE applications on different platforms in a wide variety of industries. Besides acting as a project architect and sometimes enterprise architect, she advises companies that are setting up Service Oriented Architectures and BPM initiatives. Lonneke speaks regularly at conferences in Europe and the United States and publishes frequently on the internet and in magazines. Click Here to View Speaker Profile

    Dirk Krafzig

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    Dirk has been dealing with the challenges of enterprise IT and distributed software architectures throughout his entire working life. He devoted himself to SOA in 2001 when he joined Shinka Technologies, a start-up company and platform vendor in the early days of XML-based Web services. Since then, Dirk has acquired a rich set of real world experience with this upcoming new paradigm both from the view point of a platform vendor and from the perspective of software projects in different industry verticals. Writing the book Enterprise SOA was an issue of personal concern to him as it provided the opportunity to share his experiences and many insights into the nature of enterprise IT with his readers.

    Today, Dirk works for SOAPARK, applying the guiding principles outlined in this book. Dirk has a Ph.D. in Natural Science and an MSc in Computer Science. He is married, farther of two kids, and lives in Dusseldorf, Germany. Dirk will be teaching the SOA Architect Certification post-conference workshop from Oct. 7-8/11-13, 2010. For more information, visit the Workshop Agendas page. Click Here to View Speaker Profile

    Juergen Kress

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    An eight year Oracle veteran, Jurgen works at EMEA Alliances and Channels. As the founder of the Oracle EMEA SOA Partner Community and the global Oracle SOA Partner Advisory Council. With more than 2000 members from all over the world the SOA Partner Community is the most successful and active community at Oracle. Jürgen hosts the community with monthly newsletters, webcasts and quarterly events. Supplemented by many web 2.0 tools like discussion forums, online communities, blogs and wikis.

    Berthold Maier

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    Berthold Maier works for Oracle Consulting Germany as Chief Architect and has more than 15 years experience as developer, coach and architect in the area of building complex mission critical applications and integrations scenarios. Within last ten years in Oracle he has held several positions in the consulting organization including architect with focus on Java/JEE, Integration, SOA, BPM, DB, ECM, Security, Enterprise Architecture Management. Since Dec. 2006 Berthold took over the responsibility of chief architect for the consulting organization in Germany. In this management position he is responsible for the reference architecture around Integration. Berthold is also well-know as a conference speaker, book author and magazine writer.  Click Here to View Speaker Profile

    Linus Malmberg

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    Linus Malmberg is founder and CEO of Cordial Business Advisers. During the 1990s he was pioneering BPR – Business Process Reengineering in Scandinavia amongst the region’s most successful companies and organizations. Mr. Malmberg has devoted his consulting work to develop adaptive organizations and carry through large transformations and the implementation of new business models. In 2007 he launched the training program Certified Business Architect in Sweden in order to establish a new profession: The Business Architect. The need to bridge the gap between business and IT is necessary in order to create the business models of the merging service economy. Today, more than 200 people have attended the twelve day program and have started a revolution in business development. Click Here to View Speaker Profile


    Hajo Normann

    photo_participantHajo Normann is SOA/BPM architect at HP Enterprise Services. Since 2005 he has helped with motivating, designing and implementing integration and process solutions for various customers using Oracle SOA Suite and BPM Suite. Hajo works on SOA/BPM principles, design guidelines and best practices.

    Hajo has been Oracle ACE Director since 2007. Since 2008, Hajo has been leading together with Torsten Winterberg (OPITZ Consulting) the special interest group “DOAG SIG SOA”. Hajo is a co-founder of the “Masons-of-SOA”, an inter-company network. This group consists of architects from Oracle Germany, Opitz Consulting, SOPERA and HP. Masons-of-SOA’s mission is to spread SOA knowledge and support projects / initiatives across companies. The masons meet regularly for thought exchange, and have written a multi article series on “yet untackled SOA topics”. They have also contributed to Thomas Erl’s book “SOA Design Patterns”. Click Here to View Speaker Profile


    Thomas Rischbeck

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    Thomas works as a principal architect with [ipt], a Swiss consulting firm. In this position he helps blue chip clients achieve success with their SOA roadmap and implementation. Thomas is passionate about research in SOA and related middleware technologies; he actively engages with the international community, publishes articles and is a frequent speaker. He is also the author of three books, including a published dissertation.

    Thomas has a penchant for asynchronous, distributed and parallel architectures. Prior to joining [ipt] Thomas worked as a senior engineer with the Hewlett Packard middleware division (ex Bluestone). At HP he was the lead developer for the JMS message broker and its integration into the HP application server. He then joined Arjuna Ltd., a spin-off from HP. Thomas holds a PhD in Parallel Computing from the University of Newcastle upon Tyne. Click Here to View Speaker Profile

    Evgenia Rosa

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    Evgenia Rosa is a Principal Consultant for SOA and BPM at Oracle Germany. In this role she advises Oracle customers and partners in building their architecture solutions based on Oracle Fusion Middleware, Oracle SOA Suite, Oracle BPM Suite and Oracle BPA Suite while particularly focusing on alignment of BPM modelling and SOA Methodologies. Evgenia is working 15 years in the IT industry. Before joining Oracle she worked at the Research Institute for Open Communication Systems (FOKUS) where she was involved in German and European research projects in the area of distributed systems and next generation telecommunication solutions. Evgenia holds diploma in Computer Science from Technical University of Berlin. Click Here to View Speaker Profile

    Guido Schmutz

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    Guido Schmutz works as a Technology Manager for Service-Oriented Architectures (SOA), Application Integration and Open Source based development at Trivadis, a leading independent IT service company operating in Germany, Austria and Switzerland. He has worked in the software industry for over 20 years, most of which was spent in software development and on architecting. He has led a wide variety of enterprise-level application development and application integration projects in a wide variety of industries. His current focus is on SOA and Application Integration projects using the Oracle SOA platform. Guido is also an Oracle ACE Director for Fusion Middleware and SOA.

    Guido is co-author of the english book “Service Oriented Architecture: An Integration Blueprint”, the following german books “Spring 2.0 im Einsatz”, “Architecture Blueprints” and “Integration Architecture Blueprints” and he is a regular speaker at International Oracle and Java conferences. Click Here to View Speaker Profile

    Clemens Utschig-Utschig

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    Clemens works for Boehringer-Ingelheim’s Global Business Services (GBS) as Chief Architect, helping to establish GBS’ next gen’ business architecture based on service orientation. Before joining BI he worked at the Oracle Headquarters in the United States as platform architect, working with the Fusion Applications development as advisor and supported customers all around the world on their journey towards implementing enterprise-wide SOA. During his platform engineering years, Clemens was responsible for cross product integration, strategic standards as well as a member to the Oracle’s SOA platform steering committee, and served on the OASIS TC for Service Component Architecture (SCA).

    In 2006 Clemens co-founded the “Masons-of-SOA”, an inter-company network founded by architects of Oracle Germany, Opitz, SOPEra (Eclipse Project Swordfish founders) and EDS, with the mission of spreading knowledge, fostering discussion and supporting SOA programs across companies and borders. After 14 articles on advanced SOA topics in the german Java Magazin, a three patterns in Thomas Erl’s SOA Design Patterns catalogue, they are currently working on “Next Generation SOA” – slated to release as part of the Service Oriented Computing Series of Prentice Hall for late 2010. Clemens is also a co-author of the SOA Manifesto. Click Here to View Speaker Profile

    Torsten Winterberg

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    Torsten Winterberg works as Director Strategy and Innovation and Head of Competence Center SOA at OPITZ CONSULTING GmbH. He has a great deal of experience in building Java EE applications as fulfilling the roles of trainer, project coach and architect. His special interests include the design and development of complex IT systems based upon BPM, BPEL, ESB and service-oriented architectures in general. Click Here to View Speaker Profile

Like to attend? Make sure that you do use the special Oracle 10% discount code “SOA10-ORADCT-10 » with your registration at http://www.soasymposium.com

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See you in Berlin! Jürgen Kress

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Technorati Tags: soa symposium,Thomas Erl,cloud symposium,clemens Utschig-Utschig,Manas Deb,Dirk Krafzig,Torsten Winterberg,Hajo Normann

Oracle OpenWorld – ready to start

Oracle OpenWorld & Java One and Oracle Develop are ready to start – do you attend – which session you should not miss?

Find out at our wiki: http://wiki.oracle.com/page/SOA+%40+OOW+2010

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Must-See Middleware Events at OpenWorld

Interested in a specific Middleware focus area at Open World and Oracle Develop?
Check out the Master FocusOn page:

Architect Meet-Up

Open to any and all architects attending JavaOne/Oracle Develop/OpenWorld, this casual meet-up is a chance to talk shop with your peers from across the Oracle Technology Network community. Join us for food, drink, and great  conversation. 5:00pm on Tuesday, Sept 21, in the Mason Street Tent. Learn more

Partner Specialization assessments at OOW

Don’t miss your chance to get CERTIFIED on site at Oracle OpenWorld!

OOW at your iphone

Download Oracle Now, a free mobile application, and stay connected to the latest Oracle news, events, video, and more.

Community recommends you to visit:

SOA Partner Advisory Council
September 17th 2010 Oracle HQ
Jürgen Kress & Product Management
by invitation only please contact Juergen Kress

Oracle Fusion Middleware Hasan Rizvi | Vice President, Development, Oracle
Monday, September 20 | 2:00 p.m. – 3:00 p.m. | Moscone North, Hall D
Hasan Rizvi | Vice President, Development, Oracle
Oracle Fusion Middleware leads as the #1 middleware in the industry. With last year’s successful introduction of Oracle Fusion Middleware 11g, customers are building more-intelligent business applications while maximizing returns in IT. Today Oracle continues its innovations in business intelligence, business process management, enterprise content management, data integration, identity management, SOA, and application grid–providing customers a complete, integrated solution that maps to their critical business needs. In this session, you will hear about the benefits of Oracle Fusion Middleware firsthand from customers and also learn about all the recent innovations made available in Oracle Fusion Middleware.

Thomas Kurian Keynote
Tueday September 21st 8:00 a.m. – 9:45 a.m.
Thomas Kurian | Executive Vice President, Product Development, Oracle
Your investments in Oracle E-Business Suite and Oracle’s PeopleSoft Enterprise, Siebel, JD Edwards, and other enterprise applications are core to your business. But to meet the demands of a dynamic and optimized enterprise, you need a strategic foundation that drives adaptability, productivity, and manageability across your applications. This session explores the core principles and technologies of the strategic foundation for Oracle Applications: Oracle Fusion Middleware 11g. You will learn how successful organizations are leveraging this foundation to enhance, extend, and evolve applications today while paving the way to Oracle’s next-generation applications

Next-Generation Application Foundation
Tuesday, September 21 | 12:30 p.m. – 1:30 p.m. | Moscone South, Room 102
Hasan Rizvi | Vice President, Development, Oracle

S313355 Developing Large Oracle ADF 11g Applications
September 2010, San Francisco
Andrejus Baranovskis Red Samurai Consulting
This session will show how data passivation and activation should be managed in large applications and demonstrated different UI Shell templates for separate Oracle ADF applications integration. Based on personal experience from retail industry projects, the speaker will describe how Oracle ADF applications can be tuned for the best runtime performance and show how developers can apply Oracle ADF architecture best practices. There will also be multiple demos about Oracle ADF Task Flows and Libraries usage for application integration and reusability.

WebLogic Partner Advisory Council
September 22nd 2010
Jürgen Kress & Product Management
by invitation only please contact Juergen Kress

Larry Ellison Keynote
Wednesday September 22nd 2:30 p.m. – 4:15 p.m.
Larry Ellison | CEO, Oracle

S313445  ADF Enterprise Methodology
Group
Sunday, September 19th, 14:00-15:00
Moscone West, Level 3, Room 3012
+ 2 Unconference Sessions
Wednesday 22nd Sept 10:00-12:00
Hotel Parc 55, 3rd Floor, Mason Room
Chris Muir, Simon Haslam
The “on schedule” session will run an array of speakers on ADF topics including:

  • Frank Nimphius, well known as one of the top JDev Product Managers presenting on ADF-Security-or-Bust
  • Kito Mann, a key JSF contributor presenting on JSF2.0
  • Andrejus Baranovskis one of the ADF communities leading bloggers and presenters demoing a new ADF production system
  • Aino Andriessen of the we-only-hire-geniuses-mold from Amis on the ultimate smackdown, Automated vs Manual Builds
  • Sten Vesterli, ODTUG’s 2009 best speaker, giving us some facts and myths about ADF Tuning

The Unconference sessions will include:

  • Andrejus Baranovskis, Oracle ADF 11g and Oracle WebCenter 11g Production Demo
  • John Flack, ADF BC 10g and ADF Faces 10g to ADF BC 11g and Trinidad, Live!
  • Todd Hill & Ed O’Connor-GilesDemonstration of UW-Madison’s Scholarship Application
  • Gert LeendersIntegrating 3rd party tools/frameworks into ADF
  • Sten VesterliADF – How much do you really need to know?

S314708 Transform Your Business with Oracle Application Integration Architecture
Monday, September 20, 14:00 | Moscone West L3, Rm 3011
Jaap Kramer, Accenture, Systems Analist

Rene Ouwehand, C1000, IT Lead
In a world of point-to-point integration, moving your business to use standardized methods for integration is an uphill battle. Additional challenges arise if your organization is new to Oracle Fusion Middleware. This session provides answers to the central questions of your organization: · What is an enterprise business object (EBO)? · Why do we need one? · How can you use EBOs in an optimal way? Based on an actual customer story at Schuitema, the presentation shares lessons learned and the benefits of using the Oracle Application Integration Architecture approach. It includes guidance tips for the organization AND the IT department.

S316135 From Oracle Forms to a Service-Oriented Architecture with Oracle SOA Suite 11g
Tuesday, September 21, 5:00PM | Marriott Marquis, Salon 9
Edwin Biemond, Whitehorses, Architect

Oracle ACE and Architect at Whitehorses in the Netherlands. Java Developer of the year 2009 by Oracle Magazin. Edwin is a (inter)national speaker and has a popular blog ( http://biemond.blogspot.com ) about ADF and SOA. I have worked for many years with JDeveloper, JHeadstart and in the past with Designer. I am an expert in ADF, JSF, messaging ( edifact / ebXML) , web services and tuning of the Application and Database server

Melvin van der Kuijl, The Future Group, Oracle Consultant
Many customers have a traditional, rigid architecture that isn’t agile enough to handle environmental change. Enhancements are very time-consuming and expensive. The time to market is above average but must be as short as possible. This session elaborates on how a customer successfully moved from a traditional Oracle Forms-based architecture to SOA with Oracle SOA Suite 11g. Using a top-down, business-driven approach, this company went from a canonical data model to a loosely coupled environment based on open standards such as WSDL, SCA, and BPEL. What were the drivers and challenges, where do you start, and–last but not least–what are the best practices? The presentation answers all these questions.

S316877 Practical Insight on using Application Integration Architecture
Thursday, September 23, 1:30pm | Moscone West L3 Room 3011
Rajesh Raheja, Senior Director, Development, Oracle AIA
Rohit Agarwal, Senior Principal Solution Architect, FMW A-Team
This is a deep dive session that will walk through the basics of implementing an AIA based SOA integration. Based on customer experiences as well as working internally with various Oracle teams who develop pre-packaged AIA integrations, we will cover the implementation best practices as well as walk through an implementation scenario, show casing the methodology and tools involved in a typical AIA implementation.
For other informative AIA sessions, refer to to this post.

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3rd International SOA Symposium and the 2nd International Cloud Symposium – conference program

The 3rd International SOA Symposium and the 2nd International Cloud Symposium continue to be the largest and most comprehensive SOA and Cloud Computing events of the year. This year’s edition will be held at the Berlin Congress Center in Berlin, Germany on October 5th to 6th, 2010. It is dedicated to showcasing the world’s leading SOA and Cloud Computing experts. Themes and topics are as follows:

  • Exploring  Modern Service Technologies & Practices
  • Service Architecture & Service Engineering
  • Service Governance & Scalability
  • SOA Case Studies & Strategic Planning
  • REST Service Design & RESTful SOA
  • Service Security & Policies
  • Semantic Services & Patterns
  • Service Modeling & BPM

Speakers include Manas Deb, Juergen Kress, Evgenia Rosa, Clemens Utschig-Utschig and  Berthold Maier from Oracle and our partners and SOA thought leaders like Thomas Erl, Dirk Krafzik, Torsten Winterberg und Hajo Normann and many others, provide new and exclusive coverage of the most relevant and critical topics in the SOA and Cloud industry today.
Aside from the opportunity to network with 500 practitioners and 80 experts, the Symposium will feature the exclusive Pattern Review Committee, multiple book launches and galleys. This is the 2010 event not to be missed!

Like to attend? Make sure that you do use the special Oracle 10% discount code “SOA10-ORADCT-10 » with your registration at http://www.soasymposium.com

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