SOA & BPA & BI Partner Community Forum X December 2nd & 4th 2009

We will host our next SOA & BPA & BI Partner Community Forum X December 2nd to 4th 2009 in Stockholm Sweden.

Keynotes:
— Realising the Business Value of SOA with BPM
Simon Wright, Director SOA Technologies, EMEA Middleware Solution Specialist Team, Oracle
— Application Integration Architecture (AIA)
Ashish Sharma Principal Product Manager, Oracle

Hands-on:
— Business Intelligence; OBI EE (only Thursday)
— AIA BPA Suite (2 day workshop Thursday and Friday)
Geoffroy de Lamalle
— SOA Suite 11g (2 day workshop Thursday and Friday)
Platform Technology Solutions Team

For registration please visit our website

Quotes from previous events
“The SOA Partner Community Forum was a first-rate event that provided a balanced agenda of vendor-specific and vendor-neutral content pertaining to modern-day service-oriented computing technologies and practices. I enjoyed the opportunity to provide an objective voice on the topics I consider most important for today’s IT practitioners to fully leverage the many patterns, principles, and service technology innovations that comprise the next-generation SOA platform.” Thomas Erl, SOA Systems Inc., SOASchool.com

The Community is an excellent forum for Partners to hear about each others success stories on SOA, especially BPEL and ODI Jørn F. Schurink, Competence Expert Oracle Technologies Logica

The Community is the best source for information around Oracle SOA a wonderful platform with many interesting contacts and discussions. Torsten Winterberg, Opitz Consulting

The regular meetings of the SOA Partner Community are a perfectly organized platform for learning the latest in Oracle SOA tooling by extraordinary speakers and for vivid discussions with practitioners about SOA challenges and design solutions. This is the best opportunity to build and deepen a network with the brightest and most passionate protagonists in Oracle SOA world in EMEA. Hajo Normann, EDS

 

SOA Partner Community Forum x small.JPGFor more information and registration please visit our website and become a SOA Partner Community member www.oracle.com/goto/emea/soa (OPN account required)

SOA Symposium 2009 by Thomas Erl results & wrap-up: joint booth & presentations & book launch & SOA Manifesto

The Oracle community had a strong presence at the SOA Symposium 2009. Together with our partners eProseed, HP Enterprise Services, iAdvice, IT-eye and Opitz Consulting we did host an joint Oracle booth. Our Oracle Fusion Middleware ACE Directors Mike van Alst, Geoffroy de Lamalle, Hajo Normann, Guido Schmutz & Torsten Winterberg delivered jointly with our HQ Team David Chappel, Manas Deb and Clemens Utschig-Utschig several presentations.

Joint booth
Together with our key SOA partners we did host the Oracle Fusion Middleware booth. At the booth in a joint presentation we highlighted our partners references, knowledge and solution offerings around fusion middleware. At the two workstations our partners presented live SOA demonstrations.

Presentations
Our Community and partners delivered the following presentations:
• Keynote: David Chappell, Oracle – Next Generation Service-Orientation: The Grid, The Cloud, and The Bus
• “The Convergence and Unification of SOA, EDA & BPM: Benefits and Challenges” – Manas Deb, Oracle
• “Selecting the Right Program Management Style: A Crucial Part of SOA Project Success” – Wouter Paul Trienekens, Logica
• “Next Generation SOA Practices and Patterns” – Clemens Utschig-Utschig, Oracle & – Torsten Winterberg, OPITZ CONSULTING GmbH & Hajo Normann, HP Enterprise Services
• “Service-Oriented Business Architecture and Business Model Innovation” – Linus Malmberg, Cordial
• “SOA Rollout Strategies” – Dirk Krafzig, SOA Park
• “Moving from Classic SOA to Next Generation SOA: A Study of Modern Architecture Refactoring” – Satadru Roy, Sun Microsystems
• “SOA and Cloud Computing – A Match Made in Heaven?” – David Chappell, Oracle
• “BI, BPM, and BRM Guide SOA Through The Cloud” – Dirk Krafzig, SOA Park
• “User Interfaces and SOA” – Torsten Winterberg, OPITZ Consulting GmbH
• “From Business Strategy to SOA Project Delivery, Successful Governance and Practices” – Mario Moreno, Logica
• “How Smart Use Cases Drive Service-Oriented Projects” – Sander Hoogendoorn, Capgemini
• “Building a Brokerage Marketplace to Sell services in the Cloud” – Arnaud Leruyet, Logica
• “Navigating the Bermuda Triangle” – Thomas Rischbeck, IPT
• “SOA Governance Touch Points” – Dirk Krafzig, SOA Park

Book launch
One of the highlights of the conference was the book launch “Modern SOA Infrastructure: Technology, Design, and Governance” written by David Chappell, Thomas Erl, Mark Little, Brian Loesgen, Satadru Roy, Thomas Rischbeck, Arnaud Simon

SOA Manifesto
The highlight of the conference was the SOA Manifesto presentation. From Oracle David Chappel and Clemens Utschig-Utschig contributed to the SOA Manifesto. Right after the launch we had the opportunity to talk to several of the authors who shared some insights with us.

If you like what you see, you are encouraged to become a signatory.

The simplicity and clear language in the manifesto was hard work. During the conference the team meet over 3 days. Key of SOA are the business benefits. The challenge was to reduce the more than 40 ideas for the SOA values to the final 6 values. In the second part of the SOA Manifesto focus on the guiding principles.
One of the key ideas was that you can not buy SOA, it is a result of hard architecture work. The goals of the manifesto are highly ambitions, high volume of website hits and the use in SOA RFIs.

The SOA community discussion acknowledges that the SOA Manifesto supports the SOA efforts and success. For more feedback on the SOA Manifesto please visit the following blogs of David Chappel, Clemens Utschig-Utschig, Hajo Normann & Mike van Alst.

THANKS for the great event! Jürgen Kress

soa sym2.JPGFor more information become a member in the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required)

SOA Manifesto by Anne Thomas Manes, Thomas Erl, David Chappel, Clemens Utschig-Utschig, Dirk Krafzik, Nicolai Josuttis and many others.

Today during the SOA Symposium Conference the SOA Manifesto was published. The SOA manifesto is the bible of the SOA tought leader community. For details please visit http://soa-manifesto.org/
lekker soa Jürgen Kress

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Are you SOA specialized? SOA Specialized. Recognized by Oracle. Preferred by Customers

as a member of the SOA Partner Community? Almost! As a community member you did attend our SOA bootcamps, SOA guided learning paths, SOA Community Webcasts and SOA Partner Community Forums – so you are an SOA Expert!

To become Oracle Specialized, Recognizes by Oracle and Preferred by Customers you just have to take the SOA assessment. The new program will be launched December 1st so time to prepare.

judson.jpgFor more information on OPN specialization please visit the Oracle Partner Network
For questions please feel free to post them at our OPN specialized wiki

To become a member in the SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required)

Success in SOA Suite 11g -why is it a cool product? What we achieved in one year SOA blog?

You want to see what our partners achieve with SOA Suite 11g? Watch the video from Torsten Winterberg, ACE Director from our key middleware partner Opitz Consulting.

Happy New Year! our SOA Partner Adoption blog celebrates its first year anniversary. A year ago we started with the SOA Partner Advisory Council, in a few days we will host our fifth SOA Partner Advisory Council during OOW. The advisory council is key for our joint business. You as a partner can discussion with Oracle SOA product and development based on case studies around SOA solution and influence our future direction. We from Oracle learn & understand, engage/ enhance partnering with key partners e.g. review SOA business plan or SOA Suite 11g go to market strategy.

To learn more about our SOA Partner Advisory Councils please become a member in the Oracle SOA Partner Community. For registration please visit www.oracle.com/goto/emea/soa

Next Generation SOA & SOA symposium 2009 by Thomas Erl

Thomas Erl and a team of our partners is working on a book about “Next generation SOA”. The book will be launched during the SOA Symposium 2009 in Rotterdam. Oracle is platinum sponsor of the event. Therefore you can get conference ticket discount and visit our booth. Our SOA Partners will present their real world SOA experience and reference cases as part of the SOA Partner Community.

Next Generation SOA
We are at a stage in the evolution of service-oriented computing where modern service technology innovation is building upon mature service platforms at the same time that proven delivery techniques and design patterns are building upon the established service-orientation design paradigm. These developments have made it possible to build service-oriented solutions of unprecedented sophistication and to take the realization of service-orientation to new levels. At the same time, there are new risks, complexities, and pitfalls that need to be understood in order to make the most of what the current SOA industry has to offer. This new book explains Next Generation SOA in plain English and is suitable for any IT professional interested in learning about where modern-day SOA is at today and where it is heading.

Authors (in alphabetical order): Pethuru Cheliah, Thomas Erl, Berthold Maier, Vijay Narayanan, Hajo Normann, Bernd Trops, Clemens Utschig-Utschig, Torsten Winterberg

SOA Symposium
• October 22-23, 2009 World Trade Center – Rotterdam, Netherlands
• World’s Largest and most comprehensive SOA event for practitioners!
• Over 85 Expert Speaker Sessions across 14 Tracks
• Speakers Include: Thomas Erl, David Chappell, Clemens Utschig, Manas Deb, Linus Malmberg, Dirk Krafzig, Torsten Winterberg, Nicolai Josuttis

Customer get a 10% discount on the registration fee (use partner code “SOAORC10” when registering at www.soasymposium.com. Oracle SOA Partner Community members get a special 20% discount – details are posted at SOA Partner Community. For SOA Partner Community registration please go to www.oracle.com/goto/emea/soa
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SOA SUITE 11G SOA Partner Community LAUNCH

Partners play a key role in the Oracle Fusion Middleware got to market strategy. Therefore we would like to give you an exclusive update on our SOA Suite 11g.


SOA SUITE 11G SOA Partner Community LAUNCH

WEDNESDAY JULY 01 2009 16:00 CET (UTC/GMT +1 Hour)
Presenters: Clemens Utschig-Utschig, Senior Principal Product Manger
Jürgen Kress, SOA Partner Adoption EMEA
Topics: SOA Suite 11g top 10 features – is it real?

For webcast registration please login at http://partner.oracle.com and become a member of the SOA Partner Community: http://www.oracle.com/goto/emea/soa

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Highlights SOA Partner Community Forum VIII: Erl & Malmberg – May 5th & 6th 2009

Thanks for an fantastic SOA Partner Community Forum VIII in Copenhagen

In the first keynote Thomas Erl gave us an update about the future of SOA and the key for successful SOA implementations SOA patterns.

Next Generation Service-Oriented Computing is comprised of:
• a vision that defines a target state
• a formal paradigm that defines a method for achieving the target state
• technology innovation that improves the benefit potential of the target state
• technology architecture capable of realizing the target state
• formal practices and patterns that support the creation and evolution of the target state

SOA Patterns:
A design pattern can be considered a proven design solution to a common problem Concise version of all SOA design patterns are published at http://www.soapatterns.org

In the second keynote Linus Malmberg highlithed the change in the industry and how SOA & BPM can enable business transformation:
Long live SOA*! * ”SOBA” – Service Oriented Business Architecture

Thanks for the super presentations from:
• Mark Simpson
• Erik Falkenås
• Markus Reischl
• Hugo Brand
• Barry O’Reilly & Geoffroy de Lamalle
• Karsten Schulz Terp-Nielsen
• Hans Blaas
• Darshan Chandarana
• And our superb PTS Team for the hands-on workshops!

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If you like to attend a future SOA Partner Community Forum please fell free to sign up for the SOA Partner Community: www.oracle.com/goto/emea/soa (OPN account required)

SOA Starter Day @ jax 2009

Our SOA Team organized an excellent „SOA Starter Day” as part of the jax 2009 conference. The room was over-crowded and the feedback was great.

Presentations included:
• SOA reference architecture & optimal SOA demo
• BPM myth and reality
• SOA classifications
• Loose coupling
• UI Patterns: interfaces for SOA
• Transactions in SOA
• SOA Security
• Canonical Data Model

As a resume of the panel discussion we see that SOA becomes mature and SOA adoption continues to grow. As a survival role in the current economic situation it is key that your SOA business case is focused on:
• It’s now all about cutting cost and improving efficiency (time to market won’t count…)
• Immediate (& on-going) cost savings
• Iterative programs (no big bang)
• Self-funding

Special thanks to the team:
Torsten Winterberg & Hajo Normann & Bernd Trops & Clemens Utschig & Berthold Maier.

We are more than happy to support you if you want to run a similar event. To access all information about Oracle SOA Suite and to become a member in SOA Partner Community please fell free to sign up: http://www.oracle.com/goto/emea/soa (OPN account required)

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Do you want to generate SOA business? SOA Partner Sales Campaign!

You are a System Integrator or an Independent Software Vendor? Oracle helps you to accelerate your SOA business! Therefore we did launch our SOA Partner Sales Campaign. The goal of this campaign is to help you to generate business together with Oracle, therefore we developed a SOA Partner Sales Campaign

SOA the remedy for the hard economic times. Companies have to change their key process to continue to be successful. SOA helps them to automate, chance and integrate their processes.

Oracle has the technology to enable you as a partner to help our joint customers to do so. You as a partner are aware of the key processes in our customers industry. You can help them to chance their processes to become more efficient and flexible.

In March we launched in many countries our SOA Partner Sales Campaign. If you were not able to attend one of our workshops you can now attend the online seminar.
As part of our SOA partner sales campaign we offer you:
SOA Sales Coach
• SOA Guidebook with Battlecards
• Fusion Middleware Cost reduction value propositions
• Fusion Middleware industry value propositions & reference
• Register your opportunities in the Oracle Open Market Program to ensure your margin and sales alignment
SOA Marketing Campaign Kit to create your marketing material and to run your events

To access the Oracle SOA Partner Sales Campaign become a member in SOA Partner Community please fell free to sign up: www.oracle.com/goto/emea/soa (OPN account required)

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