Oracle OpenWorld – ready to start

Oracle OpenWorld & Java One and Oracle Develop are ready to start – do you attend – which session you should not miss?

Find out at our wiki: http://wiki.oracle.com/page/SOA+%40+OOW+2010

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Must-See Middleware Events at OpenWorld

Interested in a specific Middleware focus area at Open World and Oracle Develop?
Check out the Master FocusOn page:

Architect Meet-Up

Open to any and all architects attending JavaOne/Oracle Develop/OpenWorld, this casual meet-up is a chance to talk shop with your peers from across the Oracle Technology Network community. Join us for food, drink, and great  conversation. 5:00pm on Tuesday, Sept 21, in the Mason Street Tent. Learn more

Partner Specialization assessments at OOW

Don’t miss your chance to get CERTIFIED on site at Oracle OpenWorld!

OOW at your iphone

Download Oracle Now, a free mobile application, and stay connected to the latest Oracle news, events, video, and more.

Community recommends you to visit:

SOA Partner Advisory Council
September 17th 2010 Oracle HQ
Jürgen Kress & Product Management
by invitation only please contact Juergen Kress

Oracle Fusion Middleware Hasan Rizvi | Vice President, Development, Oracle
Monday, September 20 | 2:00 p.m. – 3:00 p.m. | Moscone North, Hall D
Hasan Rizvi | Vice President, Development, Oracle
Oracle Fusion Middleware leads as the #1 middleware in the industry. With last year’s successful introduction of Oracle Fusion Middleware 11g, customers are building more-intelligent business applications while maximizing returns in IT. Today Oracle continues its innovations in business intelligence, business process management, enterprise content management, data integration, identity management, SOA, and application grid–providing customers a complete, integrated solution that maps to their critical business needs. In this session, you will hear about the benefits of Oracle Fusion Middleware firsthand from customers and also learn about all the recent innovations made available in Oracle Fusion Middleware.

Thomas Kurian Keynote
Tueday September 21st 8:00 a.m. – 9:45 a.m.
Thomas Kurian | Executive Vice President, Product Development, Oracle
Your investments in Oracle E-Business Suite and Oracle’s PeopleSoft Enterprise, Siebel, JD Edwards, and other enterprise applications are core to your business. But to meet the demands of a dynamic and optimized enterprise, you need a strategic foundation that drives adaptability, productivity, and manageability across your applications. This session explores the core principles and technologies of the strategic foundation for Oracle Applications: Oracle Fusion Middleware 11g. You will learn how successful organizations are leveraging this foundation to enhance, extend, and evolve applications today while paving the way to Oracle’s next-generation applications

Next-Generation Application Foundation
Tuesday, September 21 | 12:30 p.m. – 1:30 p.m. | Moscone South, Room 102
Hasan Rizvi | Vice President, Development, Oracle

S313355 Developing Large Oracle ADF 11g Applications
September 2010, San Francisco
Andrejus Baranovskis Red Samurai Consulting
This session will show how data passivation and activation should be managed in large applications and demonstrated different UI Shell templates for separate Oracle ADF applications integration. Based on personal experience from retail industry projects, the speaker will describe how Oracle ADF applications can be tuned for the best runtime performance and show how developers can apply Oracle ADF architecture best practices. There will also be multiple demos about Oracle ADF Task Flows and Libraries usage for application integration and reusability.

WebLogic Partner Advisory Council
September 22nd 2010
Jürgen Kress & Product Management
by invitation only please contact Juergen Kress

Larry Ellison Keynote
Wednesday September 22nd 2:30 p.m. – 4:15 p.m.
Larry Ellison | CEO, Oracle

S313445  ADF Enterprise Methodology
Group
Sunday, September 19th, 14:00-15:00
Moscone West, Level 3, Room 3012
+ 2 Unconference Sessions
Wednesday 22nd Sept 10:00-12:00
Hotel Parc 55, 3rd Floor, Mason Room
Chris Muir, Simon Haslam
The “on schedule” session will run an array of speakers on ADF topics including:

  • Frank Nimphius, well known as one of the top JDev Product Managers presenting on ADF-Security-or-Bust
  • Kito Mann, a key JSF contributor presenting on JSF2.0
  • Andrejus Baranovskis one of the ADF communities leading bloggers and presenters demoing a new ADF production system
  • Aino Andriessen of the we-only-hire-geniuses-mold from Amis on the ultimate smackdown, Automated vs Manual Builds
  • Sten Vesterli, ODTUG’s 2009 best speaker, giving us some facts and myths about ADF Tuning

The Unconference sessions will include:

  • Andrejus Baranovskis, Oracle ADF 11g and Oracle WebCenter 11g Production Demo
  • John Flack, ADF BC 10g and ADF Faces 10g to ADF BC 11g and Trinidad, Live!
  • Todd Hill & Ed O’Connor-GilesDemonstration of UW-Madison’s Scholarship Application
  • Gert LeendersIntegrating 3rd party tools/frameworks into ADF
  • Sten VesterliADF – How much do you really need to know?

S314708 Transform Your Business with Oracle Application Integration Architecture
Monday, September 20, 14:00 | Moscone West L3, Rm 3011
Jaap Kramer, Accenture, Systems Analist

Rene Ouwehand, C1000, IT Lead
In a world of point-to-point integration, moving your business to use standardized methods for integration is an uphill battle. Additional challenges arise if your organization is new to Oracle Fusion Middleware. This session provides answers to the central questions of your organization: · What is an enterprise business object (EBO)? · Why do we need one? · How can you use EBOs in an optimal way? Based on an actual customer story at Schuitema, the presentation shares lessons learned and the benefits of using the Oracle Application Integration Architecture approach. It includes guidance tips for the organization AND the IT department.

S316135 From Oracle Forms to a Service-Oriented Architecture with Oracle SOA Suite 11g
Tuesday, September 21, 5:00PM | Marriott Marquis, Salon 9
Edwin Biemond, Whitehorses, Architect

Oracle ACE and Architect at Whitehorses in the Netherlands. Java Developer of the year 2009 by Oracle Magazin. Edwin is a (inter)national speaker and has a popular blog ( http://biemond.blogspot.com ) about ADF and SOA. I have worked for many years with JDeveloper, JHeadstart and in the past with Designer. I am an expert in ADF, JSF, messaging ( edifact / ebXML) , web services and tuning of the Application and Database server

Melvin van der Kuijl, The Future Group, Oracle Consultant
Many customers have a traditional, rigid architecture that isn’t agile enough to handle environmental change. Enhancements are very time-consuming and expensive. The time to market is above average but must be as short as possible. This session elaborates on how a customer successfully moved from a traditional Oracle Forms-based architecture to SOA with Oracle SOA Suite 11g. Using a top-down, business-driven approach, this company went from a canonical data model to a loosely coupled environment based on open standards such as WSDL, SCA, and BPEL. What were the drivers and challenges, where do you start, and–last but not least–what are the best practices? The presentation answers all these questions.

S316877 Practical Insight on using Application Integration Architecture
Thursday, September 23, 1:30pm | Moscone West L3 Room 3011
Rajesh Raheja, Senior Director, Development, Oracle AIA
Rohit Agarwal, Senior Principal Solution Architect, FMW A-Team
This is a deep dive session that will walk through the basics of implementing an AIA based SOA integration. Based on customer experiences as well as working internally with various Oracle teams who develop pre-packaged AIA integrations, we will cover the implementation best practices as well as walk through an implementation scenario, show casing the methodology and tools involved in a typical AIA implementation.
For other informative AIA sessions, refer to to this post.

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SOA-BPM EMG – Enterprise Methodology Group chapter

soabpmemg.gif We’re now excited to announce that a 3rd Enterprise Methodology Group chapter has opened initiated by Lonneke Dikmans and her team of volunteers, entitled the SOA-BPM EMG.  This group is a place to discuss best practices, design, architecture and methodologies for SOA and BPM Enterprise (Oracle) development, including effort by “experts” in SOA (that’s anyone that knows what SOA stands for 😉 to discuss high level issues than those discussed on the OTN SOA Forums.  This effort is an overall part of getting SOA and BPM experts, advocates and programmers to start collaborating at user group events and OOW to get “SOA and BPM out there”.

We encourage anybody interested to join the SOA-BPM EMG today: http://groups.google.com/group/soa-emg and let us know what topics you would like to discuss. At Open World there are three sessions from the EMG chapters at the unconference (http://wikis.sun.com/display/JavaOne/Unconferences+at+JavaOne+and+Oracle+Develop+2010): two by the ADF EMG chapter and one by the SOA BPM EMG. You can let us know what topic you would like to discuss at the unconference by participating in the discussion: http://groups.google.com/group/soa-emg/browse_thread/thread/76bf53030c809f89?hl=en#

SOA Partner Community web 2.0 features:

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Looking to get up to speed on Oracle Fusion Development? Want to get productive with Oracle JDeveloper and Oracle ADF?

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“The Quick Start Guide to Oracle Fusion Development: JDeveloper and Oracle ADF” is written by Grant Ronald, a Senior Group Product Manager at Oracle. This Oracle Press guide gets you up and running quickly with your first Oracle Fusion applications built using Oracle JDeveloper and Oracle ADF.

Quick Start Guide to Oracle Fusion Development focuses on providing the essential information you need to build applications in a matter of hours, not days or weeks. Rapidly learn the key building blocks and functionality you’ll use most of the time when building Fusion applications. The progression of topics closely matches the application building process, taking you through a typical development scenario from start to completion. The is now available through online book retailer and from McGrawHill directly.

For more information about JDeveloper and ADF visit the Development Tools Knowledge Zone

For additional books on SOA please visit our wiki: http://wiki.oracle.com/page/SOA+Publications+Wiki Please feel free to add books you can recommend!

Coherence Incubator

With the launch of new release of Oracle Coherence 3.6 the Coherence Incubator is available:

The Coherence Incubator hosts a repository of projects providing example implementations for commonly used design patterns, system integration solutions, distributed computing concepts and other artifacts designed to enable rapid delivery of solutions to potentially complex business challenges built using or based on Oracle Coherence. Example implementations are provided in both binary and source formats, typically with extensive documentation:

thanks to Clemens

Congratulations! what a journey at Oracle:

  • How many of our key customers did you support?
  • How many beta customers did you support? Remember Kabel Deutschland – where we (You, David, Hajo, Robert, Christian…) all meet!
  • Attend our fist SOA Partner Community Forum in Copenhagen back in 2007– hey you demoed SOA Suite 11g on my sales laptop (what happened with yours?)
  • Published with the masons of SOA 14 articles in the Java Magazine and the SOA Spezial
  • Executive Sponsor of the SIG SOA by Hajo and Torsten and speaking at the Jax, QJAX, OOP, DOAG, IPT SOA Forum and many other conferences in Europe
  • Writing SOA Design Patterns for Thomas Erl and be part of the SOA Manifest
  • Hosting our fist global Partner Advisory Council with product management in 2008
  • Train more partners in SOA Suite 11g beta than Oracle employees
  • Touring with Opitz on an Enterprise Architecture road-show
  • Organize the first and only SOA partner blackbelt training
  • Sorry the bpm11g success was mine… hmmm ok you trained them in Lisbon

What we will remember

  • Your personal EMEA travel agency
  • Take care of your luggage including your laptop
  • Celebrate your birthday with Kartoffelsalat at your LH home
  • RC33 Lago de Garda

What we expect from you in the future

  • Party at the SOA Symposium 2010 in Berlin
  • Continue your blog and passion for the SOA community
  • Publish the next generation soa book

Did Clemens support you in a project? Did you attend a Clemens training?

Now it is time to pay back – write your comment here!

You become a fried and the reason why our SOA Partner Community was successful!

Thanks Clemens and whish you also super success in your new role outside Oracle!

Jürgen Kress

Oracle OpenWorld 2010 preparation

OOW 2010 will be hosted in combination with Oracle Develop and Java One – we expect a very large crowd in San Francisco. Please make your travel arrangements in time and safe on the OOW ticket!

To select the most interesting SOA activities, session, receptions we created a wiki:

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http://wiki.oracle.com/page/SOA+%40+OOW+2010

Please feel free to add your presentation!

SOA Partner Community Reception

For the forth time we will host our legendary SOA Partner Community Reception Tuesday September 21st 2010 at Gordon Biersch. Don’t miss this unique opportunity to

  • Network and exchange information with fellow Oracle EMEA Partners.
  • Meet with members of the Global Oracle Product Management team and Oracle EMEA Alliances and Solutions Partner Programs team
  • Learn more about Oracle Open World activities

Schedule: Tuesday September 21st 2010image

Registration: See details in our July edition of the SOA Partner Community Newsletter

1:1 Meetings

We are happy to arrange 1:1 meetings with our product management team during OOW and to discuss our partner & specialization plans for EMEA. Please contact us as early as possible to ensure us to find the best technical expert and logistics

Advisory Councils

For key partners with SOA Suite 11g or WebLogic references we will host the Advisory Councils. In this workshop we will discuss Oracle’s SOA & WebLogic product roadmap and experience from project implementations:

  • SOA Partner Advisory Council V – Friday September 17th 2010 HQ
  • WebLogic Advisory Council I – Thursday September 22nd 2010

For more information please contact Juergen Kress

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3rd International SOA Symposium and the 2nd International Cloud Symposium – conference program

The 3rd International SOA Symposium and the 2nd International Cloud Symposium continue to be the largest and most comprehensive SOA and Cloud Computing events of the year. This year’s edition will be held at the Berlin Congress Center in Berlin, Germany on October 5th to 6th, 2010. It is dedicated to showcasing the world’s leading SOA and Cloud Computing experts. Themes and topics are as follows:

  • Exploring  Modern Service Technologies & Practices
  • Service Architecture & Service Engineering
  • Service Governance & Scalability
  • SOA Case Studies & Strategic Planning
  • REST Service Design & RESTful SOA
  • Service Security & Policies
  • Semantic Services & Patterns
  • Service Modeling & BPM

Speakers include Manas Deb, Juergen Kress, Evgenia Rosa, Clemens Utschig-Utschig and  Berthold Maier from Oracle and our partners and SOA thought leaders like Thomas Erl, Dirk Krafzik, Torsten Winterberg und Hajo Normann and many others, provide new and exclusive coverage of the most relevant and critical topics in the SOA and Cloud industry today.
Aside from the opportunity to network with 500 practitioners and 80 experts, the Symposium will feature the exclusive Pattern Review Committee, multiple book launches and galleys. This is the 2010 event not to be missed!

Like to attend? Make sure that you do use the special Oracle 10% discount code “SOA10-ORADCT-10 » with your registration at http://www.soasymposium.com

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Promote your SOA & Application Grid Partner Specialization Success Story at Oracle Open World – be recognized at OOW 2010

Recognition is a key benefit of being Specialized. If you are a partner who has achieved Specialized status in the Oracle PartnerNetwork program, we want to promote your Specialized status with Oracle by turning your specialization success story into a customer reference.

In addition to an Oracle produced success story we want to highlight eligible partners at Oracle Open World in San Francisco this September 19-23. Selected partners will join us at Oracle Open World to talk about the benefits of being Specialized and how that has helped you in your business.

If you are interested in participating with us in these great promotional opportunities please complete this short Questionaire by August 6th. Don’t miss out on the chance to showcase your success and gain the valuable recognition you’ve earned – complete the online questionaire today.

For more information on Specialization please visit our OPN Specialized Webcast Series and become a member in our SOA Partner Community for registration please visit www.oracle.com/goto/ema/soa

Jürgen Kress, SOA Partner Adoption EMEA

Invitation

SOA Suite 11g R1 Developer’s Guide by Antony & Matt published

image Matt Wright & Antony Reynolds just published the 11g version of the Oracle SOA Suite 11g R1 Developer’s Guide  It provides guidance on how to use SOA Suite to build a robust SOA solution.  More than 40% of the book is new content, including patterns for the new EDN functionality, new sections on 11g rules, new security policies etc.

Quote from Antony Reynolds blog:

When we started writing together our original target was the 11g product, but along came the BEA acquisition and 11g was delayed so we re-focused the book on 10g.  Of course a few months after the 10g book was published 11g came out and so we dusted off the earliest chapters, updated them and started again.  So in some ways this book was what we meant to write when we started.

While writing the last book Matt emigrated to Australia.  So to keep up with him while writing this book I moved to Colorado.  Matt, not to be outdone, responded by leaving Oracle and starting his own company.  Our families are now very worried what we might do if we start writing another book together.

The editorial team at Packt were very good at chasing us to finish the book, without them we would probably only be half-way through.  We had some great reviewers who provided very insightful comments and often pointed us in the right direction when we had lost our way.  You may well be familiar with some of the reviewers from their blogs or participation at industry events;

In addition to the reviewers we had a lot of support from product management at Oracle, I found Clemens Utschig particularly helpful. I hope you enjoy the book, we have tried to make it into a guide for practitioners of SOA, and endeavored to explain how and why to use different parts of the SOA Suite.  Let us know what you think.

For additional books on SOA please visit our wiki: http://wiki.oracle.com/page/SOA+Publications+Wiki

Please feel free to add books you can recommend!

Oracle Middleware & Partners: The Next Chapter – Andrew Sutherland @ Virtual OPN Day 2010

You want to know the latest around Oracle Fusion Middleware 11g, SOA Suite11g and BPM11g make sure that you watch Andrew Sutherland SVP Middleware EMEA video:

Oracle Middleware & Partners: The Next Chapter

You will get details what our customers are looking for, how we sell middleware and how we can support you!

You missed to attend the Oracle PartnerNetworks Days Virtual Event? Now you can watch all the presentations on-demand. There are three reasons why now is the best ever time to build your business with Oracle:

  • Software. Hardware. Complete.’ Oracle’s product and solution portfolio is unique in the industry, allowing you to offer your customers a truly comprehensive technology stack.
  • Specialization with Oracle enables you to differentiate and demonstrate the quality of your market offering.
  • Oracle continues to invest in a wide range of flexible tools and resources that enable you to develop your Oracle business independently.

The Oracle PartnerNetwork Days Virtual Event will show you how you can leverage these opportunities for maximum growth. As an Oracle partner, this on-demand event is one you simply can’t afford to miss!

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