Value of SOA Specialization interview with Jag Puttanna, CEO of XTRON – part IV

”We are excited to announce the Oracle partner network recognition. This program gives a unique advantage to position XTRON in the North American region. We have a strategic focus on oracle fusion middleware including Oracle SOA Suite. Getting this SOA specialization re-assures customers that XTRON is geared up and committed to deliver. This would also enable our customers to confidently work with a great company and people who are certified, specialized and committed for great quality.” said Jag Puttanna, CEO of XTRON.

Why did XTRON decide to become SOA specialized?image

SOA specialization gives a unique positioning to differentiate our services among the Oracle partners. XTRON is among the first 13 partners in North America to achieve SOA specialization.

Can you describe the marketing activities with Oracle?
We have used various marketing kits for lead generation activities. We saved significant time and efforts to launch new campaigns.

How did you team with Oracle around the sales activities?
Sales alignment is the ultimate key behind our success. Our business development team is aligned with regional channel and sales managers. We also had our presence at various events like Special Interest User Group (SIG) etc.

Did you get Oracle support to train your consultants in the Oracle SOA Suite?
Oracle competency portal has been extremely useful to train our consultants. Prerecorded webinars and guided learning path has been the key behind implementation exams. Our consultants also participated at various OTN developer day and live virtual classes.

What are the next steps for XTRON?
We are looking forward to develop competency in newer offerings like CEP, Webcenter and Application Grid. Exalogic is another exiting area to begin and explore. We would continue to invest and strengthen our relation with Oracle.


XTRON, located in silicon valley, CA, is a system integrator and an enterprise applications solution provider. A GOLD member of the Oracle Partner Network (OPN) having expertise to implement, upgrade, integrate, automate and optimize business processes using Oracle Fusion Middleware technology in the following areas:

  • SOA & Process Management – BPEL/ BPM (Implementation/ competition migration)
  • Application Grid – Weblogic clustering, coherence (Performance benchmarking)
  • Enterprise 2.0 – Webcenter (Implementation)
  • Content Management (UCM)

To learn more about our strategic solutions please visit or call 408-855-9800

For more information about specialization please visit SOA Specialization, BPM Specialization and read the Specialization eBook. To become a member in SOA Partner Community please feel free to register at (OPN account required)

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About Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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