Clemens Utschig-Utschig & Manas Deb The Successful Execution of the SOA and BPM Vision Using a Business Capability Framework: Concepts and Examples @ SOA, Cloud & Service Technology Symposium 2012


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The International SOA, Cloud + Service Technology Symposium is a yearly event that features clip_image003the top experts and authors from around the world, providing a series of keynotes, talks, demonstrations, and panels, as well as training and certification workshops – all dedicated to empowering IT professionals to realize modern service technologies and practices in the real world.

Click here for a two-page printable conference overview (PDF).


The Successful Execution of the SOA and BPM Vision Using a Business Capability Framework: Concepts and Examples

Speaker: Clemens Utschig-Utschig, Boehringer Ingelheim Pharma GmbH & CoKG and Manas Deb, Oracle

At a basic level, SOA advocates software development using self-sustaining packages of IT assets, aka “services”. Each of these services typically represents a unit of business functionality. Similarly, Business Process Management (BPM) focuses on the comprehensive discipline of creating, managing and improving “business processes” which are articulations of (business) activities that help a business function.

A business process often needs services for its execution; a service can sometime include one or more business processes. Thus, relevance of SOA and BPM to the success of a business is immediate and obvious. In fact, over the last decade, a great amount of attention and effort have been dedicated by businesses and technologists to derive substantial benefit from SOA + BPM vision. However, the yield has been quite uneven across companies attempting this combined adoption. Some are enjoying superior competitive advantages, while others have only garnered modest ROIs.

In this fast-paced presentation, author Clemens Utschig-Utschig and Manas Deb explain how ne of the key reasons for low returns from combined SOA and BPM adoption has been the lack of focus on “business capabilities”. Strategies are conceived in order to achieve the goals and objectives of a business; for successful execution of a strategy a set of accurate and well-defined business capabilities is necessary. Using conceptual discussions and examples from the industry, this presentation will explain how business capabilities are related to business strategy execution, and in turn how SOA and BPM adoption can build upon and improve such business capabilities.

Clemens Utschig-Utschig works for Boehringer-Ingelheim′s Global Business Services (GBS) as Chief Architect, helping to establish GBS′ next gen′ business architecture based on service orientation. Before joining BI he worked at the Oracle Headquarters in the United States as platform architect, working with the Fusion Applications development as advisor and supported customers all around the world on their journey towards implementing enterprise-wide SOA. During his platform engineering years, Clemens was responsible for cross product integration, strategic standards as well as a member to the Oracle′s SOA platform steering committee, and served on the OASIS TC for Service Component Architecture (SCA).

In 2006 Clemens co-founded the “Masons-of-SOA“, an inter-company network founded by architects of Oracle Germany, Opitz, SOPERA (Eclipse Project Swordfish founders) and EDS, with the mission of spreading knowledge, fostering discussion and supporting SOA programs across companies and borders. After 14 articles on advanced SOA topics in the German Java Magazin, a three patterns in Thomas Erl′s SOA Design Patterns catalogue, they are currently working on “Next Generation SOA” – slated to release as part of the Service Oriented Computing Series of Prentice Hall for late 2010. Clemens is also a co-author of the SOA Manifesto.

Dr. Manas Deb is a Senior Director in the Fusion Middleware/SOA+BPM+Governance Suites Group at Oracle HQ. He currently leads strategic engagement initiatives for Oracle’s service-oriented integration and BPM solutions worldwide. He is also responsible for Oracle’s SOA methodology initiatives. Manas has worked in the software industry for over 20 years, most of which was spent in software product management/marketing and on architecting and leading a wide variety of enterprise-level application development and business integrations projects in a wide variety of industries. He attended post-graduate studies at the University of Texas at Austin. He has a PhD in Computer Science and Applied Mathematics, as well as an MBA. Click Here to View Speaker Profile


More than 80 international subject matter experts will be speaking at the Symposium. Below are confirmed keynotes and speakers so far. Over 50% of the agenda has not yet been finalized. Many more speakers to come. View the partial program calendars on the Conference Agenda page.


  • Cloud Computing Architecture & Patterns
  • New SOA & Service-Orientation Practices & Models
  • Emerging Service Technology Innovation
  • Service Modeling & Analysis Techniques
  • Service Infrastructure & Virtualization
  • Cloud-based Enterprise Architecture
  • Business Planning for Cloud Computing Projects
  • Real World Case Studies
  • Semantic Web Technologies (with & without the Cloud)
  • Governance Frameworks for SOA and/or Cloud Computing Projects
  • Service Engineering & Service Programming Techniques
  • Interactive Services & the Human Factor
  • New REST & Web Services Tools & Techniques

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About Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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