Five Mobile Strategy Best Practices by Sanjay Singh and Susnigdha Balagari

To reap the benefits of mobility in the enterprise, CIOs will need to deliver reliable services in an environment of constant complexity and change.

Organizational leaders are increasingly realizing that a robust mobile strategy will enable them to unlock their company’s full business potential. According to the 2013 Accenture Mobility CIO Survey, CIOs said mobility would provide substantial sources of new revenue and significantly improve customer interactions. 36 percent of CIOs are engaging customers via mobile devices, and 34 percent are driving revenue through transactions on mobile devices.

CIOs also see mobility as a key measure to drive and improve their organization’s business processes. Remote access to content and applications allows workers to take full advantage of their on-road time. According to the Accenture survey, 83 percent of CIOs said mobility would significantly affect their overall business productivity. 43 percent said mobility would improve field/customer service delivery with instant data, and 33 percent said mobility would accelerate the sales cycle with improved access to backend systems.

All of these numbers demonstrate that mobility is top of mind for CIOs. In fact, 30 percent of CIOs plan to invest more than a third of their discretionary IT budget in mobility. However, 42 percent of CIOs do not have a formal mobile strategy.

Mobile Enterprise IT Best Practices

In order to fully reap the potential benefits of mobility in the enterprise, CIOs will need a strategy that gives them the capabilities to deliver reliable services in an environment of constant complexity and change. Here are five core components CIOs need to keep in mind for a successful enterprise mobility strategy.

30 percent of CIOs plan to invest more than a third of their discretionary IT budget in mobility. However, 42 percent of CIOs do not have a formal mobile strategy.

    1. An integrated development environment. Such an environment enables native, web access, and hybrid apps to be delivered cross-platform without the need to re-code for each device. The tools used should be based on familiar languages – HTML5 or JavaScript. An integrated environment will enable companies to develop cross platform, multi-channel and multi-device applications; decide on mobile development frameworks and UI technology; and adapt existing websites and portals for mobile.
    2. Integrated to the back office. Enterprise apps delivered on mobile devices need to be integrated easily to back-office applications. This means enterprises need to have middleware that can enable business process management (BPM) processes that are activated from the device. Such a capability will enable the integration of data and services across the enterprise and mobile devices. Read the complete article here.

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About Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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