Oracle provides beacon of hope to American Heart Association event by Edith Mireles


Oracle’s investment in emerging technology is nothing new. We want to bring the best in user experience to the Oracle Applications Cloud, and emerging technology like wearables and Internet of Things (IoT) are part of that strategy as they come more to the fore.

So it was no accident when Oracle, a major sponsor of the Bay Area Heart Walk in September, looked to the Oracle Applications User Experience (OAUX) team to lead a project to build a smartphone application that used IoT-style beacons around the course.

Photo by DJ Ursal, Oracle Applications User Experience

Participants start off on the Bay Area Heart Walk Event.

Working with Oracle Volunteers, DJ Ursal, Senior Director, Product Management User Experience, led the cross-functional, cross-organizational team that developed the app, which communicated with the beacons placed at strategic points to show users where they were on the course and other pertinent information. He developed the app with constant thought about how user experience translates to the overall business of Oracle. “You have to look in a very strategic way as to where ideas can translate and what use cases we can come across,” he said. “It’s not just coming up with ideas and use cases; the challenge is finding the real value and viability of it.”

Seems simple, right? OAUX Group Vice President Jeremy Ashley takes it a step further, saying the real problem facing potential users of IoT was not being able to set up a beacon easily. “A very simple and direct app like Heart Walk allowed you to get a beacon, place it somewhere, and be able to program it with an iPad,” he said. “Anybody could walk around with the tablet, put [a beacon] in place, program it, and connect it to an enterprise system.”

The team worked off the American Heart Association’s well-received mobile app presented at Oracle OpenWorld 2014, which bounced off a beacon at the OAUX demo station to give customers information about the demos and an interactive map as they walked around the conference. Ursal’s team delivered the components for the beacons to be integrated into the cloud platform for Heart Walk. Read the complete article here.

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About Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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