Startups: Your Oracle PaaS4SaaS Cloud Pivot Enabler is Here By Ultan O’Broin

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Oracle Applications User Experience Senior Director Ultan O’Broin (@ultan) keeps his finger on the pulse of the startup scene in EMEA with an eye to enabling that community with the OAUX outreach machine. Here he talks about user experience (UX) enablement that’s on offer to startups to accelerate their SaaS and PaaS opportunities.

When Life Gives You Lemons, Pivot

Pivoting: That realization that a permanent income is preferable to remaining just a fascination.

After over two decades of experience in the tech industry, half of it in the Valley, I still find it hard to predict what’s going to go down on any given day. Even if things go slightly pear-shaped, I rarely don’t have a #lovemyjob day. Having a sense of humor always helps . . . .

Dogpatch Labs tech co-working space, Dublin. As good a community of happening startups as anywhere in Silicon Valley (Image: Ultan O’Broin).

This is probably why HBO’s Silicon Valley is favorite viewing of mine. I can relate to it: Not only does it resonate with my experience, it goes past the tech jargon and cuts close to the bone with those #ouch moments.

In the first season of Silicon Valley, there’s the famous TechCrunch Disrupt scene where Pied Piper‘s business development head Jared Dunn responds to a "life giving you lemons" moment by advising the crew that their startup needs to “pivot” and pitch their middle-out compression solution in a different direction. Pivoting is about being adaptable and finding a good fit with the market. Read the complete article here.

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Technorati Tags: SOA Community,Oracle SOA,Oracle BPM,OPN,Jürgen Kress

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About Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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