Why there’s no innovation without integration by Barry O’Reilly & Joost Volker



Innovation isn’t just about creating entirely new apps and services. It happens when organisations have the freedom to look beyond the constraints of new and old services, and use technology to connect and extend them together.

Every business that wants to succeed needs to innovate. For some, that’s going to mean creating new applications and services from the ground up, but innovation isn’t just about the “net new”—it’s as much about what you connect as it is about what you create.

Few companies can execute the same green-field approach to innovation used by start-ups, nor would they want to. Instead, true innovation for most organisations is about the way you connect the old with the new—extending and enhancing the existing brand. 

Modern tools and capabilities can help you connect existing investments to new services to deliver rapid innovation that helps you make use of both old and new applications, while generating greater value from both.

The different kinds of change

It’s easy to think of innovation as an entirely customer-facing concept. Some of the best-known examples of modern innovation are incredibly customer-focussed, from hyper-convenient new consumer experiences such as those delivered by Amazon Go, to the customer-focused UI experience built into Tesla cars that uses apps and APIs to connect drivers to the outside world.

The most powerful and transformational innovations are not mere gimmicks. They bring the strength and power of an organization to a new channel, to a new service offering, or to a new engagement platform. The approach and engagement with customers is new and innovative, but the existing strength and reliability of the brand is maintained through innovation. This is how established businesses are outmanoeuvring their start-up competitors.

By leveraging new integration tools, established businesses can create new integration points between existing investments to improve efficiency, reduce waste – and ultimately build innovation into both internal and external processes and channels while continuing to drive value from existing investments.

Enabling Innovation

In today’s fast paced market, every company, large or small, understands that innovation is a top priority. Across all industries and companies of all sizes, we are witnessing the adoption of start-up type models and approaches to innovate rapidly and innovate at low-cost. Just like start-ups every company needs to try new things. Many may not work but those that do could be revolutionary. Read the complete article here.

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Technorati Tags: SOA Community,Oracle SOA,Oracle BPM,OPN,Jürgen Kress

About Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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