SOA marketing kit for partners

Rapid adoption of SOA is resulting in extensive service enabling of IT systems. However, this is only half the story—the only way to achieve IT goals of lower costs, greater efficiency, and increased visibility is through rapidly assembling these services into modular and flexible business applications. Oracle makes it easier than ever to build, deploy, and manage SOA with complete, open, integrated, and best-in-class technologies.

Product Focus

Oracle Service Bus is a proven, lightweight and scalable SOA integration platform that delivers low-cost, standards-based integration for high-volume, mission critical SOA environments.
Oracle SOA Suite 11g is an integrated, best-of-breed suite of products that helps you rapidly design and assemble, deploy and manage, highly agile and adaptable business applications.

What’s in it for you

Generate revenue by selling Oracle Service Bus and Oracle SOA Suite, enabling your customers to maximize the cost reduction and business agility opportunities offered by cloud-based applications and SOA. Oracle Service Bus is widely regarded as the industry’s best, and Oracle SOA Suite combines best-of-breed technologies to help your customers rapidly design and assemble, deploy and manage, highly agile and adaptable business applications.
Start with the Oracle Service Bus and upsell to the Oracle SOA Suite as customers grow. You can develop long-term customers as well as more profitable sales by selling solutions across Oracle’s whole product line.
Sell your services along with Oracle solutions and start growing your support and implementation practice.

What’s in it for your customers

Increases business agility and reduces the cost of migrating to SOA through a highly integrated yet flexible approach
More flexible and responsive applications through event-driven SOA
End-to-end IT and business visibility into enterprise-wide implementations

Step-by-step guide

You can download Step-by-step guide(PDF)here for your demand generation program.

Oracle Webcast Offers for Partners

Oracle Webcast offers for partners leverage Oracle-created resources with exclusive webcast packages for on-demand or live webcasts at preferred partner rates.

Partner Guidance Document

Partner Guidance Document provides you with background information on the marketing campaign.

Demand Generation

Assets Description

eBlast(PDF) eBlast preview.

eBlast Source Files (DOC) eBlast source files that you can tailor for your demand generation activities.

Landing Pad (DOC) Landing pad copy block that you can put in your own template for your demand generation activities.

Postcard (PDF) Postcard preview.

Postcard Artfile (INDD)Postcard artfile that you can tailor for your demand generation activities.

Product Brief (PDF) This Oracle Product Brief explains why Oracle SOA Suite 11g is ideal for midsize businesses. Use as an offer for your demand generation activities.

To access the material you need an Oracle Partner Network Account (OPN) To become a member of the SOA Partner Community please register at http://www.oracle.com/goto/emea/soa

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Value of SOA Specialization interview with Jag Puttanna, CEO of XTRON – part IV

”We are excited to announce the Oracle partner network recognition. This program gives a unique advantage to position XTRON in the North American region. We have a strategic focus on oracle fusion middleware including Oracle SOA Suite. Getting this SOA specialization re-assures customers that XTRON is geared up and committed to deliver. This would also enable our customers to confidently work with a great company and people who are certified, specialized and committed for great quality.” said Jag Puttanna, CEO of XTRON.

Why did XTRON decide to become SOA specialized?
SOA specialization gives a unique positioning to differentiate our services among the Oracle partners. XTRON is among the first 13 partners in North America to achieve SOA specialization.

Can you describe the marketing activities with Oracle?
We have used various marketing kits for lead generation activities. We saved significant time and efforts to launch new campaigns.

How did you team with Oracle around the sales activities?
Sales alignment is the ultimate key behind our success. Our business development team is aligned with regional channel and sales managers. We also had our presence at various events like Special Interest User Group (SIG) etc.

Did you get Oracle support to train your consultants in the Oracle SOA Suite?
Oracle competency portal has been extremely useful to train our consultants. Prerecorded webinars and guided learning path has been the key behind implementation exams. Our consultants also participated at various OTN developer day and live virtual classes.

What are the next steps for XTRON?
We are looking forward to develop competency in newer offerings like CEP, Webcenter and Application Grid. Exalogic is another exiting area to begin and explore. We would continue to invest and strengthen our relation with Oracle.

About XTRON
XTRON, located in silicon valley, CA, is a system integrator and an enterprise applications solution provider. A GOLD member of the Oracle Partner Network (OPN) having expertise to implement, upgrade, integrate, automate and optimize business processes using Oracle Fusion Middleware technology in the following areas:

• SOA & Process Management – BPEL/ BPM (Implementation/ competition migration)
• Application Grid – Weblogic clustering, coherence (Performance benchmarking)
• Enterprise 2.0 – Webcenter (Implementation)
• Content Management (UCM)

To learn more about our strategic solutions please visit http://www.xtroncorp.com or call 408-855-9800

For more information about specialization please visit SOA Specialization, BPM Specialization and read the Specialization eBook. To become a member in SOA Partner Community please feel free to register at www.oracle.com/goto/emea/soa (OPN account required)

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