OpenWorld 2015: Finally a real Vision and Mission. A pleasant surprise by Robbrecht van Amerongen

clip_image001For me the 2015 Oracle OpenWorld was a pleasant surprise.  The surprise was not the announcement of an additional set of cloud products like the Identity Cloud or the Application Builder Cloud Service. The biggest surprise was the different tone of voice during the conference.

In the past you could summarize Oracle’s message as: We are Bigger and Better in technology, Open Source is bad,  Cloud is important, We (Oracle) Offer a full set of products and you do not have to look at other vendors. All your problems will be solved when you buy Oracle.

There is a change happening in Oracle, and the most important change is not the new products. Is a change in market approach, culture and structure.

Larry finally found his vision and mission

The change was visible in the Sunday and Tuesday keynote by Oracle’s CTO Larry Ellison. After a long time Oracle finally has a vision. And surprisingly it has nothing to do with technology. The vision steers Oracle in a completely different direction. Oracle needs to transform from a tech company to a services organization. It was definitely an inspiring keynote. The SAAS, PAAS, and IAAS business is taken very serious. I expected a full blown attack on Amazon and Salesforce,  but Larry is seeing them as inspiring example.  The CTO of Oracle seemed to have found his new horizon and he is eager to get there. He really looked like he enjoyed it again.

The full stack offering is not the only choice  anymore

Read the complete article here.

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About Jürgen Kress
As a middleware expert Jürgen works at Oracle EMEA Alliances and Channels, responsible for Oracle’s EMEA Fusion Middleware partner business. He is the founder of the Oracle SOA & BPM and the WebLogic Partner Communities and the global Oracle Partner Advisory Councils. With more than 5000 members from all over the world the Middleware Partner Community is the most successful and active community at Oracle. Jürgen manages the community with monthly newsletters, webcasts and conferences. He hosts his annual Fusion Middleware Partner Community Forums and the Fusion Middleware Summer Camps, where more than 200 partners get product updates, roadmap insights and hands-on trainings. Supplemented by many web 2.0 tools like twitter, discussion forums, online communities, blogs and wikis. For the SOA & Cloud Symposium by Thomas Erl, Jürgen is a member of the steering board. He is also a frequent speaker at conferences like the SOA & BPM Integration Days, JAX, UKOUG, OUGN, or OOP.

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